VR & AR APPLICATION
By preparing virtual reality and augmented reality applications, we bring together consumers with products and brands.
ACUVUE® OASYS with Transitions™
Driver

We have created a VR app to show Eye Care Professionals how the first-of-its-kind, the contact lens lens that knows light ACUVUE® OASYS with Transitions™ work in different blaring blue light environments. Without actually wearing the lenses to experience the difference. Within the scope of the project, we have gamified and simulated the effect of "with lens / no lens".

First, we asked the user to drive the car without leaving the road to show the effect of "no lens". User experienced the challenging environment under the car lights & street fluorescents that come directly to the eye during night driving. We then asked him/her to try once more, this time to show the effect of "with lens". When lens filter applied, user experienced the difference of the softened light and was able to drive the car longer without leaving the road.

  • Target Audience: Eye Care Professionals, Opticians
  • Location: Congress, outdoor events, etc.
  • Brand: ACUVUE® Brand Contact Lenses
  • Client: Johnson & Johnson Vision

ACUVUE® OASYS with Transitions™
Goalkeeper

We have created a VR app to show Eye Care Professionals how the first-of-its-kind, the contact lens lens that knows light ACUVUE® OASYS with Transitions™ work in different blaring blue light environments. Without actually wearing the lenses to experience the difference. Within the scope of the project, we have gamified and simulated the effect of "with lens / no lens".

First, we asked the user to try goalkeeping in a football stadium to show the "no lens" effect by saving balls in daylight while the sun's rays coming directly into the eye. We then asked him/her to try once more, this time to show the effect of "with lens". When lens filter applied, user experienced the difference of the softened light and was able to save much more balls.

  • Target Audience: Eye Care Professionals, Opticians
  • Location: Congress, outdoor events, etc.
  • Brand: ACUVUE® Brand Contact Lenses
  • Client: Johnson & Johnson Vision